Nicolai Vittrup

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Thoughts, 20 April 2022

My first client is still a client

Nicolai Vittrup at Amplify's office in Copenhagen

When I started Webamp, I’d only recently got to know Nicklas Andersen. Our first few meetings took place at the Circle K petrol station out in Sydhavnen.

Nicklas trusted me. He’s now been a client for almost seven years, and we’ve grown steadily together since.

I think a lot about retention. It’s one of the most important things in a business, and my first client still being a client is the biggest seal of approval I could get. We earned it by doing what we said we’d do.

The year before, A2Vent got its first Gazelle, and I’m proud to have played a part in that.

For me, trust isn’t about the first meeting. It’s about the next seven years.

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