About Nicolai Vittrup
I never dreamt of running my own business.
I was diagnosed with ADHD as a child, went to a special needs school, have no school-leaving exams and never fitted into a proper job. But I've always been good with people.
In 2015, I started Webamp from a shared flat at Nørrebros Runddel, aged 23, with DKK 40,000 from my childhood savings. It didn't go well at first. I took no salary for two to two and a half years, and in the end I moved back in with my dad because I couldn't pay the rent. I celebrated my 25th birthday there.
It turned around. Webamp was named a Børsen Gazelle in 2021 and 2022, and at one point I had more than 20 employees. Today I have a smaller team, where quality beats quantity.
From 2021 to 2024, I hosted the Danish-language podcast Den Nye Standard, where I talked to 41 different entrepreneurs, leaders and inspiring people.
In 2024, Webamp became Amplify, and since March 2026 I've been rebuilding the agency with AI. That's what I talk about.
Today I could never imagine not running my own business. I've found where I belong.
Along the way
Awards
2021 and 2022
Børsen Gazelle
Webamp, now Amplify
Mentioned in Børsen, Forbes, Berlingske and Dansk Markedsføring.
What I believe in
Passion trumps titles.
Performance times wellbeing is high performance.
Quality beats quantity every time.
Brands win. The ones that dare to stand out win.
Build the agency you'd want to buy from.
There has to be room for brains that work differently.
Big decisions shouldn't be made under pressure.
You rarely succeed if you're not enjoying what you do.
AI does the groundwork. People make the decisions.