Press and press kit

For the press.

Bio, facts, high-resolution photos and past coverage, all in one place.

Feel free to use the photos, bio and facts when you write about me or Amplify. If you need anything else, just write to me.

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kontakt@nicolaivittrup.dk · +45 31 41 54 20

About Nicolai Vittrup

Short bio

Nicolai Vittrup is founder and CEO of the marketing agency Amplify, formerly Webamp, which he started in 2015, aged 23, with DKK 40,000 from his childhood savings. The agency was named a Børsen Gazelle in 2021 and 2022, and Nicolai made the Forbes 30 Under 30 Europe list in 2021. He gives talks on AI transformation, marketing, performance and wellbeing, and entrepreneurship.

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Long bio

Amplify helps companies with strategy, branding and execution and has helped more than 350 of them. The agency started in a shared flat in Nørrebro, and in May 2024 it changed its name from Webamp to Amplify.

It wasn't a straight road. Nicolai was diagnosed with ADHD as a child, went to a special school and has no school-leaving exams. When he started the agency, he took no salary for two to two and a half years. The agency has since turned over more than DKK 80 million, without investors.

From 2021 to 2024, he hosted the Danish-language podcast Den Nye Standard, with 41 conversations and more than 125,000 plays. Since March 2026, he has been rebuilding Amplify with AI: an AI colleague in Slack and a review of ad accounts every morning, where a person approves before anything happens.

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Nicolai Vittrup, founder og direktør i Amplify, i mørkeblå jakke

Facts

Role

Founder and CEO of Amplify, started as Webamp in July 2015. Renamed on 3 May 2024.

Amplify

Strategy, branding and execution. More than 350 companies helped. Over DKK 80 million in revenue since the start, without investors. Pre-tax profits in the millions six years in a row (2020 to 2025).

Awards

Forbes 30 Under 30 Europe 2021 (Media & Marketing), Berlingske Talent 100 2021 (leadership), Børsen Gazelle 2021 and 2022.

Podcast

Host of Den Nye Standard from 2021 to 2024. 41 conversations and more than 125,000 plays.

Stage

Talks on AI transformation, marketing, performance and wellbeing, and entrepreneurship. Co-host on the BBQ stage at TechBBQ 2023.

Charity

Ambassador for the Danish Red Cross's Klub 10 in 2023/2024 and now a member of Klub 100. Read more under Giving back.

Education

Qualified media graphic designer, Københavns Tekniske Skole, 2013.