Nicolai Vittrup
Founder and CEO of the marketing agency Amplify, spends far too much time on AI, is mad about entrepreneurship and hosted the Danish-language podcast Den Nye Standard.
Founder and CEO of Amplify, Copenhagen
2021
Forbes 30 Under 30 Europe
2021
Berlingske Talent 100
2021 and 2022
Børsen Gazelle
Mentioned in
Børsen, Forbes, Berlingske and Dansk Markedsføring
A bit about me
I never dreamt of running my own business. I was diagnosed with ADHD as a child, went to a special needs school, have no school-leaving exams and never fitted into a proper job. But I've always been good with people.
In 2015, I started Webamp from a shared flat at Nørrebros Runddel, aged 23 and with DKK 40,000 from my childhood savings. It didn't go well at first. I couldn't afford the rent, so I moved back in with my dad and celebrated my 25th birthday there.
It turned around. The agency that couldn't pay my rent has made a profit in the millions six years in a row. In 2024, Webamp became Amplify, and now I'm rebuilding it with AI. Today I could never imagine not running my own business.
AI does the groundwork. People make the decisions.
Amplify is the agency I'd buy from myself if I were a client. We help companies with strategy, branding and execution. Now we're building AI into the work, so we get faster without looking like everyone else.
350+
companies helped since 2015
80+ million
DKK in revenue since 2015
1.700+
deploys with Claude Code in 2026
3.5+ billion
API tokens on OpenAI and Claude in 2026
AI in everyday work
The team at Amplify uses our own AI directly in Slack to dig into marketing data and get concrete analyses. AI is part of working on real tasks, not just a demo on stage.
From suggestion to action
Our AI reviews ad accounts and suggests changes. A person approves the changes before the automation carries them out.
Built in seven months
We've built the systems we work in every day ourselves, together with AI. When I talk about AI transformation, that work is my starting point.
Talks(5)
I talk about the things I'm in the middle of myself.
Five topics from my own work, no theory. We shape the title and the angle together, so the talk fits your audience.
Keynote · Workshop · Host and moderator · Danish or English
AI transformation, from the inside
What it takes to rebuild an agency with AI while it keeps running.Performance and wellbeing
Performance × wellbeing = high performance. You need both.Marketing and brand
Why the personal and the analogue win when everyone else is using AI.From childhood savings to DKK 80 million
On keeping going when things aren't going well.What is an entrepreneur?
Why a Gazelle is a cooler label than a Unicorn.Den Nye Standard(41)
My Danish-language podcast, where I talked to 41 different entrepreneurs, leaders and inspiring people. It has more than 125,000 plays. I've shut the podcast down, but all the conversations are here.
And 29 others, including Søren Pape Poulsen, Ida Tin, Mads Nissen and Marianne Dahl. See all 41 conversations
Thoughts
On entrepreneurship, leadership, wellbeing and giving back. Written from my own experience.
Write to me.
About a talk, working together or a cup of coffee.