“I see it as an adventure”
Day to day, Christina Barré runs the agency Confetti CPH, where she and her clients help set new standards in influencer marketing.
She never planned to run her own business, but she has built the company up from an agency with four clients, specialising in lifestyle bloggers, into an artist management agency. Today she has a large client portfolio of authors, actors and professional influencers.
In this episode, Christina inspires with her positive, optimistic outlook on life. She describes herself as always smiling and happy, and she lives by the motto “the glass is always half full”. That rubs off on the way she runs her business: openly, with a flat hierarchy and good energy.
She talks about the influencer marketing industry and how she and her clients are setting new standards with good content and a strong focus on personal branding. It helps break down the prejudices about the industry.
We also talk about Christina’s relationship with education. After all, your education doesn’t have to hold you back if you’re optimistic and work hard.
Finally, Christina shares her take on the future of influencer marketing, and why it isn’t about having lots of followers, but about having the right ones.