Day to day, Ditte Julie runs the cake brand By Ditte Julie, where she sets new standards in the cake industry with creativity and innovation. She has gone from baking cakes to being a successful businesswoman with board seats and her own bootcamps for entrepreneurs.
We talk about how Ditte Julie got her start on the TV baking competition Den Store Bagedyst, which she entered with no plans to turn her hobby into a living. Today, she is clear about what her personal brand is worth and where she wants to take it.
Ditte Julie wears many hats, and her calendar is so full that most people would feel stressed. She thrives in her busy life because she does what she loves, and she gets her energy from seven minutes of meditation and a run every day.
We talk about what makes being an entrepreneur fun or sustainable. Ditte Julie believes you should recognise early on what you’re not good at, and then hire your way out of it as quickly as possible.
Ditte Julie says it’s important to know your strengths and weaknesses and to put your energy where you get the most energy back. She has also set herself a goal of remembering to take a step back, look at herself from the outside and be proud of what she has created and achieved.
Ditte Julie places great value on mental health and puts a lot of energy into it. She is very aware of where she gets her energy from and how she recharges. For her, an important part of mental health is being able to reflect on her input and output and on her relationships.
We talk about the flip side, and what can be hard as a business owner and mother of two. Ditte Julie is extremely self-critical, and that is both a strength and a weakness. It can also be hard to find the balance between private life and work. The hardest role she has in life is being a mum, but it is also the most rewarding.