Insightful and inspiring podcasts

Podcasts are a great way for listeners to seek out new knowledge, and more companies are using podcasts to communicate more personally with their stakeholders. It also makes the medium a logical choice when it comes to brand marketing and pushing their vision and knowledge to a wider audience.

The huge interest in listening to podcasts has resulted in a huge variety of options, which can be confusing to navigate. To save you from having to dig through the deep sea of business podcasts, I've compiled the business podcasts that I find most insightful and inspiring.

Hosts: Gael Breton & Mark Webster
Topic: SEO
Language: English
Length: 35-50 minutes

In this podcast, hosts Gael and Mark go in-depth on SEO and affiliate marketing. They give advice on how to build affiliate sites with SEO traffic as well as how to optimize your content or product's chances of being found on various search engines. Gael & Mark also work on various sites themselves, from which they bring their own personal experience that you can implement into your own strategy. The podcast is particularly relevant for those who are interested in building a website or, who are already working with SEO and thus would like to expand your skills.

Host: Eric Ziengs
Topic: content marketing
Language: English
Length: 35-60 minutes

In this podcast, Eric Ziengs interviews experts in a specific area of marketing including Facebook, Twitter, Instagram, LinkedIn, conversion optimization, sales funnel and more. Along with a guest, Ziengs provides concrete input that can help make your job easier. The podcast is for those interested in how online marketing works and how you can implement it into your current business strategy.

Host: Chris Schaeffer & Jason Rothman
Topic: Google Ads / Adwords & PPC
Language: English
Length: 40-55 minutes

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk in this podcast about PPC, Google Ads, online marketing, and how to effectively advertise your business online. The podcast is designed to help business owners, digital marketing agency employees and PCC freelancers get the most out of their Google Ads budgets.

Host: Adam Grant
Topic: work-life balance
Language: English
Length: 30-60 minutes

Although we may have different roles at work, stress and breakdown can affect us all. In this podcast, organisational psychologist, Adam Grant, gives refreshing interviews on topics such as 'Breaking Up with Perfectionism' and 'How to stop languishing and start finding flow'. Learning to balance your work with your daily routines can help you optimise your potential, and in doing so Grant offers ways to enjoy the work part of your life.

Host: Nicolai Vittrup
Subject: entrepreneurship, corporate culture and management
Language: Danish
Length: 50 minutes

In The New Standard, I join a guest to delve into the stories that have shaped and continue to drive Denmark's entrepreneurs. This business podcast aims to give inspiring people a voice to put into words their journey within the business world. The media universe that is The New Standard will also serve as a platform for others who also have an interest in entrepreneurship to come together around thought-provoking and inspiring stories. If entrepreneurship, business culture and management fall within your field of interest, The New Standard is your new business podcast.

What is a good working environment?

Defining the good working environment is a difficult task. Some people are noisy in the office, while others prefer noisy silence. There are therefore bound to be different opinions on the definition. Regardless of how your employees prefer to work, the good working environment will generally be the basis for good well-being and progress.

This includes the physical work areas, the office lighting and indoor environment, as well as the relationship with colleagues, management and workload. A good working environment therefore depends equally on a good and stable corporate culture that can help to promote individual well-being and productivity, and the overall health of the workplace, which includes positive interdepartmental relationships, supportive management practices and a manageable workload.

A good working environment depends on both the formal and informal structures that define the workplace. To help you consider both sides of the business, I've put together my top 7 tips for creating a healthy working environment:

1. Talk to your employees
   No matter how many employees you have in the workplace, it is relevant to talk about where you are and what makes your workplace unique. In this way, you give employees the opportunity to put their own words to the environment.
2. Show your employees the way
   It is important to put words to the process, but actions carry even more weight. Employees shouldn't just know your mission, vision or values - as a leader, you need to show them the way to achieve it.
3. Innovation
   When leaders are inclusive, employees have a greater interest and desire to share opinions, ideas and participate in decision-making at work.
4. Focus on team development
   A strong team spirit, cross-departmental communication and effective collaboration are key elements of a good working environment. There are many different tools that can be used to foster relationships and to better understand the behaviour and motivation of the different personalities that exist in a workplace - including DISC profiles.
5. Spend time together outside the workplace
   As an extension of teambuilding, it's a good idea to cultivate community outside the workplace too.
6. Prioritise wellbeing
   As important as it is to focus on strengthening the overall community, it is important to focus on the wellbeing of individual employees. The workplace should therefore focus on promoting healthy habits, and ensuring that employees dare and feel listened to when they come to management with any problems inside or outside the workplace.
7. Follow up on feedback
   To make your employees want to share their perceptions of the working environment, it's a good idea for management to listen to and follow up on their feedback on an ongoing basis. This is especially true when decisions are being made about the working environment, as employees' experiences are particularly relevant here.

As mentioned above, there are several tools that can be used to strengthen collaboration in your workplace. DISC analysis is a relevant profile tool used to assess personality, behavioural and motivational factors. It consists of a series of questions that then divide respondents into four main personality types: dominance-seeking (D), influence-seeking (I), stability-seeking (S) and competence-seeking (C).

The analysis seeks to make your team more aware of how to use each other's differences to strengthen collaboration and overall performance. It's about making the workplace's different personalities complement each other.

At Webamp, I have focused on creating an informal workplace where creativity, trust and freedom to shape the work and agenda are part of everyday life. We have many different personalities, so it's important that we take the time to make sure everyone feels comfortable and heard. We make it a priority to include initiatives that promote personal wellbeing and professional development, which has ensured a strong company culture where everyone values each other and their differences. Read more about my digital marketing agency, Webamp.

My journey as an entrepreneur has taught me a lot about business culture, entrepreneurship, management and marketing. If you and your company are interested in booking an inspiring talk about company culture and how to create a good working environment, please feel free to contact me. While you look forward to the next talk, you can listen to exciting conversations about entrepreneurship, management and company culture in my business podcast, The New Standard, on either Spotify, Apple or Podimo.

WOW! WHAT A HONOUR!
I just received the news that I am selected for this year's Forbes 30 Under 30 - Europe.

So proud to be on this list alongside so much amazing talent.

Thank you to the Forbes team for the recognition.

Link: https://www.forbes.com/profile/nicolai-vittrup

The WORST advice I've ever been given: 'Age matters'. This advice came from a boss when I was 23 years old.

Today I can look back and think that it was actually the most important piece of advice I ever received.

Because not only was it one of the reasons I threw myself into the entrepreneurial life and started Webamp - it also helped remind me of the management philosophy I wanted to stand for.

• Hiring for motivation and drive - not for age or the best CV.
• To show trust in my employees and give them space for their needs to develop.
• To prioritise my employees as much as our customers.

That's why it's a huge honour to be included in Berlingske's Talent 100 2021, because it's recognition that my mantra holds true.

A huge thank you to Per Skov for the kind words and inspiring mentorship, to my amazing team at Webamp and to all those who have supported me on my journey.

Link: https://www.berlingske.dk/talent-100/han-tog-afsaet-i-sin-boerneopsparing-det-er-vanvittigt-godt-gaaet-at